Ignore the e-word (not one of my favourites, sorry); this is definitely worth reading . . .
To continue with this week’s meditation/theme on the need for evangelism and spreading good news, I’d like to share my experience of working with a positive evangelizer in the area of sustainability.
I first heard of Hunter Lovins when a friend of mine recommended that I read the book Natural Capitalism, probably about 15 years ago, around the time the book was released. At the time, I very much felt that capitalism was the force harming society more than helping it. I couldn’t believe that natural capitalism could make a difference. So, I didn’t read the book. I was a skeptic about businesses going green like maybe some of you are now.
Interestingly, a few years later, I found myself working at the Chicago Manufacturing Center (CMC). My first job there was to be a knowledge manager. As I tried to do that work of organizing information and projects…
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